The Export Credit Agency of Kazakhstan has updated its visual style as part of the transition to the umbrella brand model of JSC "National Investment Holding "Baiterek".
The Export Credit Agency of Kazakhstan announces the update of its logo and corporate identity elements as part of the transformation of its parent company, Baiterek Holding, into an investment holding. This step aims to create a unified visual identity for the group of companies and enhance brand recognition in both domestic and international markets.
The logo update is being implemented according to the umbrella brand model, in which the Export Credit Agency adopts the unified corporate style of the Holding in its communications, while fully preserving its operational and functional activities. For businesses, investors, and international partners, the unified visual standard will simplify navigation across the wide range of financial and investment instruments offered by the group.
The unified identity highlights the agency's role as a crucial link in the state support structure, where export insurance and guarantee instruments are integral components of the overall financial product package offered by the Holding. The transition to the new visual language reflects the agency's general principles, which focus on developing priority sectors of the economy and promoting domestic products in foreign markets.
The approved logo will be gradually implemented into the agency’s communication environment. In the near future, the updated symbolism will appear on the official website, in digital services, and in corporate materials and documentation. The rebranding process will not affect the agency’s fulfillment of its obligations to clients.
